## Article Outline
2. What are Display Ads?
– Definition & Explanation
– Types of Display Ads
3. Importance of Display Ads
– How they help increase visibility
– Ways they can drive conversions
4. Elements of Effective Display Ads
– Creative Design
– Targeting and Segmentation
– Call to Actions
5. Advertising Platforms that offer Display Ads
– Google Ads
– Facebook Ads
– Programmatic Advertising
6. Potential Challenges and How to Overcome Them
– Ad Blockers
– Banner Blindness
– Ad Fraud
## The Power of Display Ads: Increasing Visibility and Driving Conversions
Digital advertising has completely transformed the way businesses interact with their customers. With the rise of the internet, online advertising has become popular overtime, as businesses now have various channels to advertise their products or services. One of these channels is display advertising which wears the crown for increasing visibility and driving conversions for businesses that adopt it.
In this article, we will discuss the power of display ads in increasing visibility and driving conversions. We’ll start by defining what display ads are, why they are important, factors that influence their effectiveness and where to advertise through this means. By the end of this article, you will have a better understanding of what display ads are, how they work, and why they are a powerful tool in driving conversions.
### What are Display Ads?
Display ads can be seen as a form of online advertising that uses graphics, images, videos or animation to communicate a promotional message. They are often placed on websites and other online platforms, this applies to a wide range of spots including banner ads (horizontal and vertical), interstitial ads, and in-app ads.
Display ads have been gaining more attention in recent years due to their ability to incorporate multimedia into advertising. Their visual aspect makes them highly engaging to users, making it easier for ads to capture audience attention and engage them.
### Importance of Display Ads
A picture is worth a thousand words, right? This is precisely the case with display ads. Unlike text-based ads, display ads have the ability to capture attention more quickly and effectively, which makes it easier to increase visibility and drive conversions. This brings us to consider why display ads are important.
Display ads have the potential to increase business visibility in online marketplaces and can help businesses largely capitalize on increased visibility with a higher likelihood of driving conversions. In as much as display ads have limitations such as budget and personalized targeting, their flexibility remains a giant factor to consider. Through display ads, businesses can quickly test, evaluate and constantly make alterations to ads for better performance.
### Elements of Effective Display Ads
To get the best results from your display ads, it is essential to consider the following elements:
#### Creative Design
Creative design is critical for display ads as it is the first point of attraction. These ads must be visually appealing and communicate the intended message in a way that resonates with the audience. In creating an ad design, it’s important to focus on the use of color, typography and imagery to convey the message effectively.
#### Targeting and Segmentation
Another critical element of display ads is targeting and segmentation. These ads are only effective if they are appropriately targeted to the right audience. Targeting is the process of fragmenting ads based on demographics and online behaviors of the audience. The wrong audience seeing your ad may result in unwanted spending and minimal conversions.
#### Call to Actions
Finally, every effective display ad needs a call to action. A CTA is that button or link that entices users to take a particular action. Display ads that lack a clear call to action won’t convert as desired. On a final note, a call to action should be worded in ways that get users to respond to your ads without feeling pressured to make a decision.
### Advertising Platforms that offer Display Ads
There are a lot of advertising platforms that offer various forms of display ads to help businesses maximize their online advertising value.
#### Google Ads
Google Ads is an advertising platform that offers several forms of display ads. The platform allows businesses to advertise using display ads on the Google Display Network (GDN), which covers over 2 million websites and apps. This seems like a short cut to getting a large audience reach, however this does not automatically equate to increased conversions.
#### Facebook Ads
Facebook is another leading social media platform that offers display options for businesses. With a large user base and flexible targeting options, Facebook Ads offers significant potential for businesses targeting specific niches.
#### Programmatic Advertising
Finally, programmatic advertising can also be considered as a great option since it offers automated ad buying and selling, making it possible for businesses to place ads in various online spots easily.
### Potential Challenges and How to Overcome Them
Like all online advertising methods, display ads are not without challenges. Ad Blockers, Banner Blindness and Ad Fraud are three of the most common difficulties businesses face when using display ads.
To overcome hurdles like Ad Blockers, advertisers must ensure that their ad creative and type plays to the rules of ad-blocker algorithms. Banner Blindness can be overcome by implementing creative designs that specifically target different audience types. To avoid Ad Fraud, businesses need to work with credible advertising vendors and networks with good deliverable values.
Display ads serve as a powerful tool for increasing visibility and driving sales. To get maximum value from display ads, businesses must take into consideration visual creativity, targeting, and segmentation. The online advertising ecosystem offers various platforms for businesses to advertise using display ads, but given the inherent challenges, display ads must be employed with proper strategy and expert advice to get a good return on investment.
1. What is the difference between display ads and search ads?
Display ads are visual while search ads are textual in nature. Visual ads typically appear at the top of search results pages or as banner ads on websites, while search ads target people who are actively searching for specific products or services.
2. What is the minimum budget requirement for display ads?
The budget requirement for display ads varies among ad networks and platforms. However, it is important to know that the budget depth typically determines the extent of the results businesses get from advertising.
3. Can businesses target competitor’s website visitors through display ads?
Yes, businesses can target competitor’s website visitors through display ads. Through segmentation strategies, businesses can get users to see their ads online and prompt them to visit their website to a know a better option.
4. Are display ads more effective than text-based ads?
While both ads have their potential for effectiveness, research has shown that visual medium tends to be more memorable than text-based ads, which means that display ads are generally more effective.
5. Can any business advertise through display ads, regardless of their niche?
Yes, any business can advertise through display ads, as there are several targeting and segmentation options that can be used to ensure that these ads target the right audience. With proper targeting, businesses in any niche have the potential to benefit from display ads.